Bridging the Gap to Information

Friday, August 12, 2016

How to Make Your SMB’s Premises a Much Safer Workplace

It is not that big of a secret that small and medium businesses operate on very tight budgets. Such circumstances almost always require compromises, which are, more often than not, made at the expense of employees’ safety and overall well-being. Unfortunately, such compromises can have fatal outcomes. Even if the human casualties are avoided, according to US FEMA (Federal Emergency Management Agency) 40% of businesses never reopen after facing some sort of disaster. Let us see what you can do to avoid these grim outcomes and keep your business, and your employees, safe from any kind of threat they may face.


Choose the Proper Site for Your Premises

Majority of your premises’ vulnerabilities can simply be a by-product of their location. For instance, the area your offices are located in may be crime-ridden or experiencing frequent floods. Proximity to an industrial park may cause air or noise pollution. The chances are that you had neither time nor luxury to factor in all these variables before signing the rental agreement but better late than never. Use every opportunity to gather some piece of important info about your premises and their surroundings, and look for the suitable alternative the first time you notice something that may compromise your employees’ health and security.

Equip Your Premises with Necessary Security Features 



Fences

Ideally, fences should restrict the access not only to your premises, but also to their parking lot and storage areas.

Reinforced doors

Pay special attention to areas that are out of public view and therefore more probable unauthorized access points.

Security alarms

And we are not talking only about the motion sensors and braking glass detectors. Install fire alarms as well.

READ => How to Reduce Stress Levels at Work

Security cameras
If you cannot afford to cover your entire property, chose some less probable access points and cover them with dummy cameras instead.

Lights

This is the issue where you should most definitely not make any compromises. Motion triggered lights attract a lot of attention and they can prove to be devastating for burglar’s moral.

Keys and locks

They go a long way in keeping the burglars outside the facility long enough for them to feel threatened and give up.

Fire extinguishers and First aid kits
Make sure that they are numerous and prominently displayed.

Establish Employee Security Routines
Safety and security vulnerabilities are a product of ill-intent and chance as much as they are a product of negligence. Introduce these routines amongst your employees to keep the chances of them occurring on the bare minimum:

ALSO READ => How to Secure your Office

Schedule regular maintenance duties

You will prevent any kind of equipment malfunction that can lead to disastrous consequences.

Inspect the premises on a regular basis

More often the better - Regular inspections can quickly uncover possible pipe leaking, issues with electrical installations, and sings of attempted forced entry.

Restrict the access to vital information

Establish a procedure by which your employees will be granted access to sensitive areas only after showing their unique ID cards, or entering their unique passwords.

Encourage transparency

The atmosphere of secrecy is a fertile ground for troubles. Encourage the atmosphere in which your employees will feel free to speak about their mistakes that can have potentially disastrous consequences.

Put the Procedures into Writing
This way, you will make sure that every procedure that you have put ahead of your employees will be as transparent and clear as possible. Written procedures will also serve as a great reminder and cut the possibility of excuses in its root. Finally, visual representation of some important safety procedures, like for example evacuation diagram, can be very handy in the time of crisis when more thorough explanations are not adequate.

Although some of these moves may seem too thorough or too expensive you have to be aware that they are absolutely necessary. Do not take this matter lightly. Your employees’ safety and your business’s future are not something to be gambled with.

Saturday, August 6, 2016

EXPOSED: London Lad Makes $6,000/Month From Home And You Won't Believe How He Does It!

Have You Ever Considered Working From Home?

Matthew Hicks from London never thought that he would work online, until curiosity got the best of him and he filled out a simple online form. Before he knew it, he discovered his secret to beating the recession, and being able to provide for his family while at home with his three children.
I read Matthew's blog last month and decided to feature his story in our weekly consumer report. In our phone interview he told me his amazing story. "I actually make about $5,000- $6,000 a month working from home. It's enough to comfortably replace my old jobs' income, especially considering I only work about 15-18 hours a week from home.

Working online has been a financial windfall for Matthew, who struggled for months to find a decent job but kept hitting dead ends. "I lost my job shortly after the recession hit, I needed reliable income, I was not interested in the "get rich quick" scams you see all over the internet. Those are all pyramid scams or stuff which you have to sell to your friends and family. I just needed a legitimate way to earn a living for me and my family. The best part of working online is that I am always home with the kids. Thanks to the Online Wealth Markets System I am giving my kids the childhood they deserve."
I asked him about how he started his life-changing journey. "It was pretty easy, I filled out a short form and applied for a work-at-home kit. The form is simple to fill out and it is free to apply. I got the kit and within four weeks I was making over $3,000 a month. It's really simple, I am not a computer whiz, but I can use the internet. I don't even have to sell anything and nobody has to buy anything. Companies are constantly recruiting people for this, you should try it."
The companies you work with are worth billions of dollars and are heavily regulated so you know you are not going to get scammed. You help these companies follow and predict the trends of big online companies like Google, Amazon, Microsoft, Facebook and Apple and you get paid for your predictions.
It's a great opportunity and this has been helping people work at home for over 5 years. Why not get in with the internet's best and biggest companies?
There are plenty of scams on the internet claiming you can make £30,000 a month, but that is exactly what they are - scams. From my conversation with Matthew, "I am making a good salary from home, which is amazing, under a year ago I was jobless in a horrible economy. I thank God every day that I filled out that form."
Quickly, Matthew Hicks was able to use the simple Online Wealth Markets System to make it out of the recession.
"I actually make $5,000-$6,000 from home every month"
- Matthew Hicks
Matthew had never shared his story before, this is the first time he's going public.

Here's how to get started:

STEP #1

Go to Online Wealth Markets, and fill out the form to get instant activation.

STEP #2

Follow the instructions at Work From Home Income Solution and set up your account. Then they will show you what to do. Everything gets tracked.

STEP #3

Deposit your earnings by cheque or direct bank transfer. (Making money has never been so easy. Get ready for your life to change.)
WARNING - Registration Deadline Wednesday 20th July, 2016
Associated Links:
Online Wealth Markets - OFFICIAL WEBSITE
We rarely do these special reports because the reality is that there are a lot of scams out there, but this was just too good to keep away from the public. Try it out and send us your thoughts!

5 Simple Tips to Increase Office Security on a Budget

When you are running a business, security is something you have to take very seriously. With technology advancing rapidly, there are many different ways you can increase security at your office. Still, there’s no reason to spend money on expensive devices. There are some simple methods you can follow to increase security at your office on a budget. We have picked out some you should definitely check out.



Never Leave Your Guests Unsupervised

You can never be completely sure whether you can trust your clients. That is why it’s recommended never to leave them unsupervised in your office. When you’re meeting a client, you should make sure there’s at least one more person there so you can leave the office if necessary. You should also have someone welcome your clients at the entrance and escort them to the exit once your meeting is over. This will both increase the security at your office and make your clients feel welcome.

Label All the Office Equipment

Another simple thing you should think about doing is labeling all of the office equipment. Making label tags is quite easy and it’s a great way to make sure everything stays in its place. If you want to keep everything organized, you should also add inventory numbers to all the label tags. If you decide to do this, it’s also a good idea to print a list of all the office equipment and hang it on the wall. That way, your employees can check if everything is accounted for at the end of every shift.

Must Read => HR Analysis For Small Business


Make Identity Badges

If you want to make your office a safer place, it’s important not to let intruders into your office. The best way to make sure only you and your employees have access to the office is to make identity badges for all of you. If everyone is wearing identity badges, intruders will be noticed easily. Making identity badges is not only easy and inexpensive, it will also make you feel safer at your place of work.

Make Sure You Have Quality Locks 

When it comes to office security, one of the most important things you should do is install quality locks. Unless your doors are properly secured, burglars can easily break in and you might lose all of your equipment and documents. If the locks seem old, you should have them replaced. Also, when one of your locks gets broken, you should have it fixed as soon as possible. If you happen to be looking for a locksmith in Ryde, there are professionals available 24/7.


Also Read => Protecting Your Business Reputation Using These 5 Simple Steps

Install a Quality Antivirus 

Today, a large number of companies become victims of hackers. If the case of a cyber-attack, you may lose all of the important information stored on office computers. Retrieving lost information can be very expensive and time consuming. That’s why it’s always a good idea to have a quality antivirus installed on all the computers at your office. If you decide to do make this step, make sure to do proper research and pick the best option available to you.

None of the things mentioned above costs much. But it certainly can make your office safer. Don’t stop there, however. Even once you have taken care of all the items on this list, you should keep searching for some more simple ways to increase the security at your office.

Sunday, July 31, 2016

Starting a New Business Without Going into Too Much Debt

Starting your own business might seem like a lot of work, but, once you get a few formalities out of the way, you will be able to work what you always wanted. The starting capital is always a big issue for a business, but, it does not mean that it is impossible to start without taking out a hefty loan. You have to be careful and precise when putting your business idea together, to ensure that you do not go into crippling debt.



Can You Do It? 

Having a great idea for a business is only the first step towards starting it, but before you do, make sure that you are prepared to take on the responsibilities. Furthermore, be aware that earning money might not be possible right off the bat, meaning that you will have to invest more than you can make, which is understandable but discouraging at best. Unless you are confident in yourself, it will be hard to start a business on your own, especially if you do not want to spend a lot of money, as you will doubt every decision you make.

READ => How Consumers Can Invest Smartly


Define Your Business

No matter what kind of business you would like to have, it is imperative that you give it structure. This will be a necessary step in order to ensure that even if your business is not doing so well, you will not lose everything. Moreover, it will help others understand what you are doing and how they can work together with you. Some aspects of your business need to be defined in order to attract more customers and help your business grow. Keep in mind that choosing a structure for your business does not have to be set in stone, you can alter it later on if the need arises for it.

Be Careful When Setting Your Budget

You will have to account for many problems during your initial period, meaning that your budget might not be as well defined as you hoped for. Tax burdens can be avoided if you carefully analyse what you want to do and how you can get incentives for it. Moreover, you should always leave room for miscellaneous expenditures in your budget, which will allow you to better plan your business, and to have enough money on your account for your business to survive. Moreover, think small for the time being, your business might not need to get the most expensive equipment to succeed.

ALSO READ => When The 'Big Boys' Invest You Know It's Good Business

Collect the Money Owed to You

Unfortunately, some of your clients might believe that it is a good idea to owe you money, which could lead to your budget diminishing slowly. Collecting it might be burdensome and it could lead to more complications your business could do without. Instead, be sure to hire a professional debt collection agency who can make sure that your clients pay on time, every time. However, always try to approach your customers beforehand, and explain to them what will happen if they continue to owe you money.

Although it will require a bit of work you can have your business start off well without spending a lot of money or taking out a big loan. Carefully planning your business and making sure all of its parts are defined will help in building a successful company that will soon climb the corporate ladder. Be aware that the beginning will be tough and that you might face difficulties, but once you conquer them, it will be smooth sailing. Make sure that you have a good idea, though, on which you can base your business.

Sunday, July 10, 2016

5 Tips for Successful Business Relocation

One of the great ways to cut the costs of your business is to relocate it to a cheaper place. On the other hand, a bigger venue may be needed if you are expanding. An awesome brick and mortar shop at a prominent place can mean an excellent boost of profit. With all this in mind, chances are that you will relocate your business at some point in the future. Here are five valuable tips on how to do it easily and efficiently.

Tips for Successful Business Relocation


Have Proper Announcement
Your customers are used to your old address. They know how your shop looks like, where everything is and how to reach you. It is hard to break the force of habit, so it is important that you announce you’re moving in time. Make a big campaign; give away leaflets, offer prizes and discounts for the first buyers at your new location. You can even organize a scavenger hunt that will lead people to your new store.

READ => How to Reduce Stress Levels at Work

Think About Your Employees
If you are moving away to a different city or even a different state, you need to think about the possibility of losing your employees. Some of them may not want to move. Other will, but that would probably require a raise. You need to weigh your options and possibilities in that situation. If you do not think that you will be able to take some of your best employees with you, start conducting the hiring process and interviews in time. You do not want to get caught without good employees once you need to start working. 


You Have a Lot of Cleaning to Do 
Your new venue should be cleaned thoroughly before you start redecorating, but your old one should be spotless when you leave. If you leave a ton of junk behind you, it will leave a really bad impression. That is a reputation that can follow you to your new place and that is not the start you want. However, do not burden yourself or your employees with this cleaning up. Hire a good junk removal company to do that for you.

Give Out New Contact Details
You probably already have your advertisements all over the place. All those leaflets, billboards or ads in the newspapers need to be fixed. You need to do your best to spread the word about the new contact details that you have. Make a list of your most important clients and partners and call them personally to give them heads up about your new location. Returning customers, people on your email list and everybody else you can reach should know about your move.

MUST READ => Techniques to Improve Customer Experience

Do Not Forget about the Costs
Do not expect for this moving action to be cheap. Somehow, it always ends up more expensive than you thought. You will have bills from your previous venue and the deposit for the new one. You will face a pretty slow period of being new in your newly selected city. You will spend money on movers, employment processes, and many more details. All this does not even include the decoration of your new offices or costs of announcing your movement or arrival. Therefore, make this move only when you are financially ready for it.

Besides these things, it is very important to think about the rules, laws and other legal culprits that may occur if you are moving your business from one state to another. Laws may be different and it is important that you extend your research to this part of business operations, besides learning everything you can about the market in your new town.

Wednesday, May 18, 2016

Does Working from Home Truly Benefit Your Budget?

More and more people are joining the freelance work population and enjoying the many benefits that come with this status. Apart from being your own boss, and working from the comfort of your home, it is argued that this kind of career also brings hefty financial rewards. But, are there any hidden costs that we might have not been aware of? Is freelancing and working from home really the best way to see more money in your bank account? The answers may not please you, but a reality check has never been more important.



A numbers game

Many work-from-home individuals have a false sense of wellbeing. Namely, when they compare the freelance hourly rates and day job rates, everything in the garden seems rosy. The critical flaw in these calculations is not including all the components of the full-time job pay package. These may involve paid health care, vacation, life insurance, professional training, meals, etc. Moreover, there are probably some items you need to pay for when working as a freelancer.

READ Top Freelancing Websites to Get Jobs and Make Good Money
Top Freelancing Websites to Get Jobs and Make Good Money - See more at: http://www.moniways.com/2015/01/top-freelancing-websites-to-get-jobs.html#sthash.rm7ne84P.dpuf


Time and money 

So, apart from the dreaded bosses, sterile offices and hustle and bustle of rush hours, there are many perks of having a full-time job. Freelancing and working from home, on the other hand, lead to new expenses landing in your lap. First of all, you need to get the right equipment, and for some professions this could cost an arm and a leg. Second, not all work hours all billable, income is unpredictable, and there is often no telling whether you will receive a raise. Finally, your utility bills are increased due to the more time you spend at home.

Paint a realistic picture

Budgeting might be more complicated for freelancers, but it is also a top-priority. The key is to identify all the expenses tied to your work activities and to put them against your income. Steer clear of faulty math and do not overlook things like food, internet, phone, emergency fund, and retirement. The goal is to obtain a realistic picture of your financial health, which may require developing some money management skills or employing a personal finance application.

The payday 

So, to break away from the tedious 9-5 world, one must display some serious commitment and strategy. When you do not have a steady paycheck, you need to figure out what your bare minimum is. Sticking to this plan acts as a buffer against financial shocks. If you receive two large payments on the same day, that is not the invitation to spend money like there is no tomorrow. In fact, it is likely you will experience work droughts, and periods when good deals are nowhere to be found.

ALSO READ  5 Challenges of managing an online business

One-man brand

Now, money makes the business world spin, but it is not the only factor that can make or break your career. You may possess great talents and a killer skill set, but what if no one knows about you? Personal branding has never been more important in the interconnected world, where social media accounts have evolved into powerful marketing tools. Try to start a blog and establish a reputation of an expert. Connect with industry influencers, get your name and story in front of the people, and focus on things you do best.

Spoiling the pajama party 

Another problem when working from home is that many people are faced with numerous distractions in the form of daily household activities. Owning an impeccable zone of productivity is paramount to a successful workday and ultimately prolific career. While researching, I’ve talked with experts behind unique JP Office Workstations. I’verealized that I am not doing myself any favors by staggering around the flat in a pajama, and spending half of the day in a bedroom. The truth is that those who assemble a dedicated workspace at home are able to stay at their best and climb the career ladder with flying colors.

Free from worries

Getting hold of facts and figures is the only way to stay on the safe side when planning out your career. Making a stable living is a mission impossible for those who fail to do this math, and include all the pros and cons of working from home. So, develop the habit of budgeting and stay responsible. This is essential for your survival of the booming, but highly competitive market of today. In the absence of these steps, you might be forced to return to the corporate world and cope with busy schedules and pressing deadlines.

Wednesday, February 17, 2016

E-commerce Trends That Will Dominate 2016

Last year we’d huddled until the last day of the year. Jumping on the Christmas rush either buying gifts of grocery shopping at the last minute for your festive New Year’s Eve celebration were the most tiring and restless last days of the year you’ve ever had and the days which you shall never experience again.

E-commerce Trends That Will Dominate 2016


Prepare yourself this year and the more to come. Actually, there’s no need to because shopping has been made convenient by the growing e-commerce businesses in the industry. We bet it won’t slow down any time soon.

E-commerce has been booming ever since it started; online sales has been and will continue to increase this 2016 and surely in the coming years for many e-commerce businesses are finding out more ways to improve their service and to continue boosting their sales.

READ Techniques to Improve Customer Experience

And for that, you should expect these few keys that will be big in the e-commerce industry this 2016:

Seamless mobile shopping experience: Billions of people today own a Smartphone. There’s no denying the fact that e-commerce is being digitally influenced by mobile applications and websites that offers product research, comparison and the works.

With this, mobile commerce is rising in the horizon. Also, as mentioned previously, billions of people in this age are Smartphone users so it only goes to show that mobile optimization is essential to continue in increasing sales. Besides, improving mobile shopping experience won’t slow the e-commerce industry down.

To the industry, don’t just set your focus on progressing the mobile experience but also the other platforms available to your customers. Improve your overall multi-channel shopping and fill in the shoes of your target consumers to understand their needs.

Online loyalty programs: Plastic loyalty cards are the thing of the past. With the continued success of online businesses, it’s about time to finally implement loyalty programs this year.

What’s a great way to keep your customers, keep them loyal to you? Community-building. And one way to do just that with both the organization and consumers benefiting is by offering online loyalty programs. Many online institutions have launched this before however, we’re predicting it will gain its momentum this year.

Tight competition: And expect it to continue growing in the upcoming years; it has no signs of slowing down in sight.

With the growing success of the industry, businesses from other industries are starting and many more will jump on the innovative edge of the retail business. The competition in this day and age will only continue to intensify and if brands only focus on in-store sales, experience and service without building their online presence, it won’t be long before they find themselves at the bottom of the sea.

Improved shopping experience: No, offering the lowest price isn’t what consumers are most looking forward in what to expect in the e-commerce industry.

Instead, it’s the Customer Experience (CX) and all around User Experience (UX) that is most relevant and essential to boosting your business, attracting more customers and retaining them. Personalization is what’s important to keep your customers feel well taken care of. Putting their needs and wants on your priority will benefit not only them but your sales and revenue as well.

We all can agree that online retailers that provides the best service and customer experience gains our utmost trust. We all have our own go-to online shopping site so to those in the e-commerce industry or those who wants to jump in, remember these important factors.

Have you got any more to add that is of relevance and importance? Don’t forget to share it and leave a comment below!

ALSO READ 5 Tips To Diversifying Your Investment

About the Author

When she couldn’t be found eating pizza or indulging on sweets, Chie Suarez writes for Zapals -- a global shopping site that delivers one of the largest innovative online department stores to people in the world.

Friday, February 12, 2016

5 Essential Tips for Successful Business Coaching Career

As the time goes by and the business environment continues to evolve into something very colorful, crowded and relentless, various businesses are doing their best to increase their versatility and competitiveness by employing all the external help they can get –hence the rise in the interest in business coaching. Still, a great demand has never been a guarantee of success. If you decided to pursue your career in this particular field, you have to be aware that, although they are both working very hard, the difference between good and bad business coaches is immense. Let us see how you can join the latter group.



Focus on Some Specific Activity 

You are probably aware of the old phrase “Jack of all trades, master of none”. If you are not, you should be, because it is very important for your future profession. Namely, if you try to become good at too many different things, and cover every possible coaching field, you will end up mastering none of them. And when businesses face some concrete problem they will not hire someone to rebuild their operations from the ground up, but to solve that specific problem. Therefore, if you try to increase the number of employment opportunities by stretching yourself too thin, you will not only fail to do that, but limit your existing options instead.

READ  Organize Your Company Event Like a Boss
Organize Your Company Event Like a Boss
Organize Your Company Event Like a Boss


Adapt Your Methods to Each Client

Business coaching may be built upon some universal foundations, but do not think for a single moment that you should approach every client with identical methods, no matter how their problems may seem similar in nature, or some method that may have worked in the past. So, if you ever find yourself in a situation where you simply cannot get through to your coaching client, the problem is not in the client but you. Stop beating a dead horse, forget everything you have done on previous assignments, and approach client’s problem as if you are dealing with it for the first time.

Improve Your Communication

Being a business coach temporarily puts you in a position of a leader and great leaders never sit isolated behind their desk and solve problems with memos and graphs. If you want to find the right answer to the problem you will first have to ask yourself some good coaching questions, and to find them, you will have to bring your communication skills to the highest possible level.Do your bestto pay attention to every word of your coaching clients, summarize what your clients have said to strengthen the mutual trust and ensure that you have understood the essence of the conversation, and always provide a timely andmeaningful feedback.

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Provide Concrete Business Solutions

You have to remember that your job is not founded exclusively on motivation. If you manage to motivate people –great, but if you do not provide them some concrete strategies they can use to channel that motivation, they may not be able todeal with tasks ahead of them. Think of it as a ladder you have thrown into the hole so your client can climb up. He will still have to do all the hard work, but he would not have much use of your cheering if you have not shown him the way out.

Stay in Touch With Business World

But in order to be able to put your focus on the concrete business strategies and do not dwell too much on the overall coaching practice, you will first have to make sure you are familiar with the business environment. Do not take this advice lightly; these days business landscape is changing rapidly and new players, trends, buzz words, and technologies are popping up each second. Be sure to stay informed and keep up with everything happening in the world of business. When a client comes knocking at your door you should already be aware of the latest industry developments and be ready to jump right into the hearth of the problem.

These were some of the tips that should help you make your mark on the world of business coaching. Use them, and you will see just how easy it is to rise above the empty pep-talks in front of the disconnected audiences and put your name on the radar of a business in need of coaching.Once you successfully solve a few problems, your resume will speak for you.

Nate M. Vickery is a business consultant from Sydney, Australia. His fields of expertise are company management and efficient work environment through latest technology trends

Sunday, January 31, 2016

Organize Your Company Event Like a Boss

Creating a successful company event is never an easy task, but its value can have some great long term effects. Apart from regular events like conferences, seminars and trainings, you can organize an event for many occasions. You may want to impress your competitors and business partners, to make a statement or even to celebrate a milestone in your company’s history. Still, regardless of what the case is, you need the event to be memorable. When everything that is going on seem spontaneous and relaxed, it is usually a result of careful planning and practice. With this in mind, here are few tips and tricks that may help you organize the greatest event your company has ever seen.




Compose Invitation List

The first and foremost when throwing an event (regardless of the intended size) is to compose a solid invitation list. Naturally, your staff and business partners come first. After them, potential partners and future associates closely follow. However, seeing how this group may seem more or less illusive, it would be wise to first try and pinpoint your target demographics. One more thing - once you decide who you want to invite you need to figure out a way to distribute all of the invitations. In this day and age, nobody is using standard mail anymore. Send invitations through your mailing list, and through your company or event website. That part is easier than ever if you install a nice WordPress event ticketing plugin on your wordpress platform.

Facebook invitations are ok for an office party, but a business event asks for much more.

Renting the Venue

After you plan the number of people you want to invite, as well as their overall mutual traits, you will have some general idea of the venue that you need to rent. Here, you must take several things into consideration. First of all, you need to choose a venue with enough room to receive everybody. Next, you need to find a place that perfectly fits your budget limitations. Finally, when choosing the right location to host such an event location is of key significance - logistics is everything. Bear in mind that commuting might cause a serious difficulty. This will force you to either forfeit the idea of inviting some people or you’ll need to provide transportation for those that need it.

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How to Secure your Office
Always Mind Your Budget

Now that you know how many people you are going to have over, as well as how expensive is the venue you plan to hire for the occasion, you have all that you need to set some budget limits. Even though hiring a place where the event will take place is the greatest expense, it is definitely not the only one. Regarding the number of the people you are inviting, your buffet expenses may be significant as well.

Luckily, you needn’t always sacrifice the quality for the quantity as there are more and more catering services that charge less for bulk orders, and provide premium service for selected clientele. Needless to say, as a business event organizer you have a goal in mind, and you don’t want your spending to exceed initial projections.

Having a Clear Agenda

Regardless of the theme of the event or what extravagant activities you may have in mind, there is one thing that is an absolute paramount. This is a business event and as such it has a purpose. Because of this, you need to have a clear agenda and goals for that day, night, or even a whole week. So, if you want to rally more support, to promote your business or to simply raise awareness of your line of work, you need to put some back into it. For example, if you want to inspire loyalty, it might be a good idea to open or close the event by handing out promotional material in the form of gifts.

Being SMART

What is the easiest way of knowing if your event preparations are moving according to schedule? If you need to always have a clear overview of your tasks, the safest thing to do is to set SMART goals. This common principle is not just a foundation of a good business plan, or any plan for that matter. It has numerous possible applications, and as you can see, being Specific, setting Measurable goals, making them Achievable, Realistic and Time-bound is what your event plan needs.

Always Make a List

Finally, all of this may seem plain and simple, but there is always a possibility that you are going to forget something later on. This list needs to include all the steps (regardless of how obvious they may seem) such as sending out invitations, calling venue to confirm as well as every single step regarding organization. There are so many details you need to have in mind like seating order, as well as tasks regarding decoration and you simply won’t be able to keep it all in your head. Now, a sheet of paper, word document or a table in Excel, the choice of tool is all yours.

As you can see, throwing an event is never an easy task and there are many things that you can oversee if you are not careful enough. This is why you must be as systematic and patient as possible.

And have a good time while doing it. 

Saturday, January 16, 2016

Customization 101: How to Create a Specialized Mobile Strategy

Mobile marketing has become the business world’s primary sales accessory. Small, medium and large-sized businesses, alike, have implemented the world’s best engagement strategies to boost leads and win sales. Now, however, the game has changed. Basic mobile strategies work, yet streamlined, well-defined mobile approaches stick out above the rest.

Consumers are constantly connected. As of now, 65 percent of mobile users check their phones within the first fifteen minutes of being awake. Another 64 percent check their phones within 15 minutes of going to bed, capping the day off with astounding statistics. Custom mobile strategies are winning strategies—and you should be constantly outfitting your platform with the best-possible options. Check out the following tips:

Tip One: Prioritize Local Info



Local information is in, and consumers are prioritizing brands able to offer custom location services. While the consumer isconstantly traveling, a mobile buyer goes well with a mobile marketing platform. Combine both, and generate a winning strategy based upon natural buying behavior.

Consumers seeking local information have increased by 25 percent, as of a 2015 Local Search Report. Local information fares well alongside a custom marketing plan, accommodating for 52 percent of mobile phone searches. A brand offering customizable location-based information keeps customers, plain and simple.

Tip Two: Plan for In-Store Customers 


While e-commerce has skyrocketed recently, consumers still prefer in-store purchases. Moreover, they’re utilizing smartphone access to enhance their buying experience. Numbers are growing, and The Census Bureau of the U.S. Department of Commerce reports that 92 percent of retail shopping is conducted in-store.

In-store shopping opens the door to intensive customization offers. Companies able to demonstrate a brand’s worth pack incredibly potent tools. Brick-and-mortar stores, unfortunately, fear “showrooming,” where products are examined in-store and purchased online. Be prepared for the showrooming consumer, and link them to custom-tailored smartphone deals.

Tip Three: Target Younger Generations

Understandably, younger generations take to mobile devices quicker than older generations do. Generation Y consumers, on average, are about four times as likely than Baby Boomers to view local products and services via a smartphone.

Targeting younger generations breeds performance. It breeds segmented audiences receptive to mobile offers. Sure, the likelihood of consumer impact is constantly changing, but younger consumers, on average, are finer investments than older consumers. They offer in-depth feedback, are text-savvy and are prone to fulfilling email marketing engagement. Check out these five mobile SMS marketing tips, and brush up on your email etiquette to effectively target younger consumers.

Tip Four: Get Creative with Mobile Apps

Now, nearly every business has an associated app. App stores packing millions of apps, however, aren’t fertile for run-of-the-mill products unable to offer astounding utility and customizable offers.

Really, mobile users seek apps reflective of the smartphone market’s current benefits. The smartphone’s newest features willalways be reflected by the world’s newest apps. 30-minute meal recipes, real-time promotions and augmented reality have reached the forefront of app technology, and numerous mobile apps capable of increasing education are preferred.

Check out this Forbes.com discussion on the ever-adapting world of mobile apps.

Settle on your business platform’s biggest benefits. Can you offer interactive media? Can you offer immersive shopping options? Can you increase consumer affinity and awareness? A thorough understanding of your audience will generate powerful apps—creating impressive options and generating a truly customizable mobile platform.

Tip Five: Use Mobile Coupons


Mobile coupons, when geared towards the constant consumer, offer incredible value. They’re appealing, and they reduce the need to clip, carry and redeem physical paper. Too little mobile marketers realize their effectiveness as brand-tailored tools, too. Big-name brands, like Target, have already offered customizable options for mobile coupon lovers and casual buyers alike.

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Of course, every QR code, SMS campaign, social media movement and app update takes time. Customized mobile platforms aren’t birthed overnight. Rather, they’re the product of consistent acknowledgement of the consumer’s needs. The modern mobile user is constantly adapting to new technology, new offers and new needs. As the marketer, it’s your responsibility to benefit such a buyer. Don’t worry, while the climate is always changing, it isn’t too harsh. The business world’s weather is nice, and there are more than enough resources to go around.

Author Biography

Sophorn Chhay
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia's 5-Minute Demo on how to execute an effective mobile marketing strategy.

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