There are a variety of different ways to market your online business, but social media has proven to be one of the better ones as of late. Sure, you can target Facebook, Twitter, LinkedIn and others, but have you thought about how YouTube could benefit you? Here are a few reasons why you should consider getting your business out there on YouTube.
#1 - It is a great way for you to show off your public speaking skills and show people that you have authority and know what you are talking about.
#2 - It is a great way for you to share industry specific tips that your clients and prospective clients may have an interest in, and it also is a great way to give them idea of your level of expertise.
#3 - Try recording an interview with someone who is considered to be an expert in your industry.
#4 - Leave comments and video responses on other videos that have a relation to your industry, because it can help to expand your reach and get you more engaged in the YouTube community.
#5 - When creating your channel! Make sure that you choose a URL that is going to reflect your name. This can really help to promote brand name awareness.
#6 - You can add your YouTube channel URL to your other marketing documents, including email signatures, social media profiles, business cards, etc. This helps to get the word out there, which makes it easier for your clients to share your information with others.
#7 - Create a video of a current client using or benefiting from your products or services, as this can really help people to see why they should do business with you.
#8 - Videos are a great way to connect with your viewers, because it gives you the opportunity to see you, listen to you, and even engage with you.
#9 - Partner up with YouTube so that you can have the potential to earn money off of your videos, which would increase your profitability and give you more visibility.
#10 - Use YouTube to help you run an effective contest that will excite your viewers and make them want to share your YouTube channel with others, which could also help to boost your other social media platforms.
#11 - Use Google Analytics and other tools, such as YouTube Insight to see how your channel is performing. This gives you the information that you need in order to improve your tactics and make your channel more profitable for your business.
#12 - In each and every video that you create, it is important to have key contact information available. List your business name, web URL, telephone number, email address and other pertinent information, and make sure that it is easy for the viewers to see.
#13 - Use your videos to gain viewership, then add a call to action to get people moving from your YouTube channel to your actual website. The number of viewers you can convert over to customers will give you an accurate idea as to how effective your marketing is on YouTube.
#14 - Use cross-promotion tactics, such as asking others to use certain products or mention certain services in their videos to help promote what you have to offer. You can then promote something for them, and it can be a win-win situation for both of you.
#15 - Use your videos to help answer some of the questions that your customers ask most frequently. When you have customers that ask you questions, you can then simply point them to the YouTube video that will answer their question, and they will really see that customer service and satisfaction is high on your priority list.
#16 - Utilize videos to show customers how to use the products and services that you have to offer. Many times, people have trouble using certain types of products and services, and if you go the extra mile to show them that you care- it will really benefit your business as a whole.
#17 - Ask customers if you can interview them and get feedback about the products and services they have received from your business, and post them to your channel. This will help to show people that you offer something that is actually valuable.
MUST READ: How to Promote Your Business on Youtube
How to Promote Your Business on Youtube
Getting started on YouTube doesn't have to be difficult. Just use these tips to help you publish video content that will actually make a difference.