SEO Ranking Factors You Must Know

Search engine machines' algorithms, and Google algorithm in particular, use several hundreds of ranking factors that determine the assessment of every website. This way they influence on the ranking it gets during a certain search.

The bad news is that even in the Internet and technology era you can't actually find an absolutely exhaustive and detailed list of all the factors that are taken into account when it comes to your website's ranking.

Here we offer you a list with some of the main SEO ranking factors, which are considered most important for your successful SEO ranking strategy. Of course, you should bear in mind the fact that some of these factors are confirmed to be existing, others are pretty controversial and third are quite speculative, actually. In addition, search engine machines are constantly making updates to these factors, which means that some of them drop out and others are added.

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· Age of the domain you are using

The age of your website's domain is considered one of the most important SEO ranking factors. The older the domain is, the greater advantage you will have compared to your competitors.


· The presence of your keyword in the domain name of your website

This factor was once one of SEO factors that influenced the website's ranking the most, but it is now quite controversial considering the EMD update and branding. This also applies to the presence of your keyword in a subdomain of your website and to the exact match domains (EMDs).


· Deadline for your domain registration

When your domain is registered for more than a year or a couple of years, most search engine machines and Google in particular consider that as a proof serious enough in order to make your website more authoritative.

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· The history of your website

You should always have in mind that the “cleaner” history of your website, which means lack of any penalties, is always an advantage.


· The presence of your keyword in the title tag of your website

The title of your website has an extreme importance, because it shows the purpose of the website itself. In addition, a better position of your keyword in the title tag means a better position of your website in search engines.


· The presence of your keyword in the meta description, the H1 tags and the content

Your keyword should be present in the meta description of every web page you upload. This has always been an important element of the SEO ranking factors and is still one of the main ones that play a crucial part of your website's ranking. On the other hand, the H1 tag shows the essence of your web page content to both the search engine machines and your customers, which makes the presence of your keyword there a necessity. When it comes to the presence of your keyword in your website's content, no one can't deny how powerful this factor is. Of course, you should be careful with the keyword density and use compared to the entire body of your content in order to avoid any unwanted effects.


· Content length

The longer the text of a web page is, the more powerful this factor becomes to Google.


· The speed of your website

The speed of your website is an SEO ranking factor that Google is trying to implement for a while. Many website owners don't seem to care about the speed of their website, but you must be aware of the fact that when it comes to certain websites' optimization, speed is an important element of your overall strategy in order to get a better ranking.


· External links

It has been a couple of years from the moment when it was revealed that external links that lead to authoritative websites or blogs on the Internet are one of the most positive SEO ranking factors.


Author Bio: Rose Finchley knows a lot about SEO and its methods. She works as a web designer at http://www.shinylondon.co.uk/house-cleaners-lee-se12/.