A business website is one of the most crucial parts of online marketing success. It provides a platform where the business can provide value and influence its customers, as well as build a long lasting relationship with them. However, if you find that your website is not generating leads or helping you acquire new customers, then this is an indication that you are doing something wrong. These six reasons could be why your website is not helping your business.
1. Your site is messy
If your website is full of affiliate links, advertisements and many other distractions, your bounce rate will be much higher. Bounce rate refers to how fast someone leaves your website. You should instead have a clean home page that gives visitors a variety of options.
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2. Your website is not responsive
This simply means that your website is not compatible with mobile devices. People are moving away from desktops to portable devices because they prefer to access information while they are on the go. If your website is not optimized for smaller screens, then you could be losing potential customers.
3. Your website does not have social media links
Social media marketing is a great tool for attracting more visitors to your website. If your website does not have social media links, your business will not have followers or fans. When you write a blog post, for example, you should be able to share it with your customers via social media. This way, you will be able to engage with your customers, which is important if you hope to create a loyal customer base.
4. Customers cannot contact you on your website
Sometimes customers may have questions regarding your products or services but they cannot ask you because you do not have a contact form, an email link or a phone number that they can call. Businesses should have their contact information listed on their homepage where customers can find it easily. In addition, having your contact information on your website may open up other opportunities such as partnerships from big companies.
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5. Your website is not search engine optimized
If no one can find your website, how will they know that it exists? This means that you have to drive traffic to your website through onsite optimization, keyword research and creation and submitting content to free directories. These steps are necessary if you hope to increase the visibility of your website and SEO rankings.
6. You do not update content on your website
Your customers will stop coming to your website if they find that you have nothing new to offer them and this will decrease your chances of making a sale. Think about it. It is just like subscribing to your favorite magazine and receiving the same content every month. You will eventually get bored and cancel your subscription because it has nothing new to offer. In a nutshell, if you update content on your website regularly, optimize it, ensure you have contacts where customers can reach you, include social media links, make it mobile friendly and organize it, it may just help your business increase sales and generate more leads.
READ: Principles Of Building A Website