Bridging the Gap to Information

Saturday, January 16, 2016

Customization 101: How to Create a Specialized Mobile Strategy


Mobile marketing has become the business world’s primary sales accessory. Small, medium and large-sized businesses, alike, have implemented the world’s best engagement strategies to boost leads and win sales. Now, however, the game has changed. Basic mobile strategies work, yet streamlined, well-defined mobile approaches stick out above the rest.

Consumers are constantly connected. As of now, 65 percent of mobile users check their phones within the first fifteen minutes of being awake. Another 64 percent check their phones within 15 minutes of going to bed, capping the day off with astounding statistics. Custom mobile strategies are winning strategies—and you should be constantly outfitting your platform with the best-possible options. Check out the following tips:

Tip One: Prioritize Local Info



Local information is in, and consumers are prioritizing brands able to offer custom location services. While the consumer isconstantly traveling, a mobile buyer goes well with a mobile marketing platform. Combine both, and generate a winning strategy based upon natural buying behavior.

Consumers seeking local information have increased by 25 percent, as of a 2015 Local Search Report. Local information fares well alongside a custom marketing plan, accommodating for 52 percent of mobile phone searches. A brand offering customizable location-based information keeps customers, plain and simple.

Tip Two: Plan for In-Store Customers 


While e-commerce has skyrocketed recently, consumers still prefer in-store purchases. Moreover, they’re utilizing smartphone access to enhance their buying experience. Numbers are growing, and The Census Bureau of the U.S. Department of Commerce reports that 92 percent of retail shopping is conducted in-store.

In-store shopping opens the door to intensive customization offers. Companies able to demonstrate a brand’s worth pack incredibly potent tools. Brick-and-mortar stores, unfortunately, fear “showrooming,” where products are examined in-store and purchased online. Be prepared for the showrooming consumer, and link them to custom-tailored smartphone deals.

Tip Three: Target Younger Generations

Understandably, younger generations take to mobile devices quicker than older generations do. Generation Y consumers, on average, are about four times as likely than Baby Boomers to view local products and services via a smartphone.

Targeting younger generations breeds performance. It breeds segmented audiences receptive to mobile offers. Sure, the likelihood of consumer impact is constantly changing, but younger consumers, on average, are finer investments than older consumers. They offer in-depth feedback, are text-savvy and are prone to fulfilling email marketing engagement. Check out these five mobile SMS marketing tips, and brush up on your email etiquette to effectively target younger consumers.

Tip Four: Get Creative with Mobile Apps

Now, nearly every business has an associated app. App stores packing millions of apps, however, aren’t fertile for run-of-the-mill products unable to offer astounding utility and customizable offers.

Really, mobile users seek apps reflective of the smartphone market’s current benefits. The smartphone’s newest features willalways be reflected by the world’s newest apps. 30-minute meal recipes, real-time promotions and augmented reality have reached the forefront of app technology, and numerous mobile apps capable of increasing education are preferred.

Check out this Forbes.com discussion on the ever-adapting world of mobile apps.

Settle on your business platform’s biggest benefits. Can you offer interactive media? Can you offer immersive shopping options? Can you increase consumer affinity and awareness? A thorough understanding of your audience will generate powerful apps—creating impressive options and generating a truly customizable mobile platform.

Tip Five: Use Mobile Coupons


Mobile coupons, when geared towards the constant consumer, offer incredible value. They’re appealing, and they reduce the need to clip, carry and redeem physical paper. Too little mobile marketers realize their effectiveness as brand-tailored tools, too. Big-name brands, like Target, have already offered customizable options for mobile coupon lovers and casual buyers alike.

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Of course, every QR code, SMS campaign, social media movement and app update takes time. Customized mobile platforms aren’t birthed overnight. Rather, they’re the product of consistent acknowledgement of the consumer’s needs. The modern mobile user is constantly adapting to new technology, new offers and new needs. As the marketer, it’s your responsibility to benefit such a buyer. Don’t worry, while the climate is always changing, it isn’t too harsh. The business world’s weather is nice, and there are more than enough resources to go around.

Author Biography

Sophorn Chhay
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia's 5-Minute Demo on how to execute an effective mobile marketing strategy.

  1 comment:

  1. Hi Chinaza..thank you very much my friend..keep in touch from INDONESIA.

    ReplyDelete

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